Time has proven that collectors tend to make the most money in rare coins because they search out "undervalued coins" and buy during market lulls. Buying in today`s market climate offers you superb upside profit potential.

PUT IN PERSPECTIVE ? Rare coins have an extremely limited, fixed supply which has historically increased in value when demand overwhelms availability. This fact is documented in the enclosed "Dow-to-Gold Report." It clearly shows how rare coins go up as well as down in price with varying market cycles. We believe the most successful Rare Coin portfolios were built in down markets by systematically assembling a variety of choice, rare, and desirable coins, with a three to five year, or longer, holding period in mind.

HAVE A PRECISE FOCUS ? Thousands of coins have been issued over the past 200 years. Very few collectors are experts on more than a few types of coins. For that reason alone, it`s important to build a relationship with a firm that employs a team of knowledgeable Rare Coin Specialists and Numismatic Experts that are recognized as pillars of authority throughout the industry. Together, we can help you define your areas of interest, your investment goals, and our team of specialists can then guide you to a specific area of U.S. Coins designed to be both profitable and extremely enjoyable.

THE FOUR FACTORS FOR SUCCESS ? To profitably build a balanced and diversified Hard Asset Portfolio, you need to know the driving forces behind the U.S. Rare Coin Market:

* STRONG DEMAND ? We recommend U.S. Rare Coins that have a broad base of both active investors and collectors. The more wealthy, sophisticated, and avid the base of buyers in an area, the more successful your portfolio should be in the long run.

* SMALL SUPPLY ? We recommend U.S. Rare Coins of the highest quality for the date that you can afford. These are always the hardest to find, most desirable collector coins and have historically been top market performers. In our opinion, these coins are always in demand by collectors and will be the easiest coins to liquidate later, and turn the best profits.

* STRONG PERFORMANCE HISTORY ? Take the time to review the price history of any rare coin you purchase. Rare coins that have a good history of 200% to 300% price increases during recent bull markets, usually offer your an excellent profit potential in the next hot market. While past performance is no guarantee of future value, undesirable coins are losers in any market. It is of utmost importantance to remember that each rare coin must stand on the value of its own individual merit related to grade, price, eye appeal, and rarity.

* GENUINELY RARE ? Finally, we recommend you acquire a selection of Genuinely Rare United States coins. There are fundamentally two ways to determine a coin`s rarity. That is "Condition Rarity" and "Absolute Rarity." Condition Rarity is a coin that is rare in higher grades. Some coins are common in worn, circulated grades, yet there could be only five coins known to exist in higher mint-state grades of MS-63 to MS-65. Absolute Rarity is a coin that is rare in any grade. These are truly desirable gold coins that are hard to locate and acquire in all grades. These few coins that are Absolutely Rare in any grade are the "Blue Chip Recommendations" of the U.S. Rare Coin Market.